格雷格Broekemier

Professor of 市场营销 和 Chair of 市场营销, Agribusiness, & Supply Chain Management

办公室: WSTC 413C   |    电话: (308) 865-8174   |    电子邮件: broekemierg@qyygsl.com

格雷格Broekemier

生物

格雷格Broekemier has over 35 years of university teaching experience 和 has earned a number of awards for both his teaching 和 his mentoring of student research. His department has received the University-wide Department Teaching Award multiple times from bet36365体育 和 once for the entire NU system. An active scholar, he has published research in numerous scholarly journals including the Journal of Services 市场营销, Journal of Global 市场营销, 和 Journal of Internet Commerce. His research encompasses a variety of topics including marketing ethics, 大学的选择, retail/service aspects, buyer behavior issues, 和名称, 图像, Likeness (NIL) for collegiate athletes. Dr. Broekemier’s research has been presented at conferences in various US cities 和 locations around the world including Bulgaria, 希腊, 火鸡, 和丹麦. His service activities include membership in several trade organizations, serving as a reviewer for various publications 和 conferences, 和 marketing consulting activities with small businesses 和 non-profits. He has been an invited guest lecturer at American University in Sofia, Bulgaria 和 an invited visiting professor at 中国 Pharmaceutical University in Nanjing, 中国. His industry experience includes working as a Manager for JCPenney Co.公司.


教育

Ph.D., 市场营销, University of Nebraska - Lincoln

M.S.Ed., 教育 with an Academic Option in 业务, Kearney State College

B.S., 业务 政府 Comprehensive Emphasis in 市场营销, Kearney State College


Areas of expertise 和 research

Buyer behavior issues

营销道德

Retail/service aspects

大学的选择

Name, 图像, Likeness (NIL)


How did you become interested in this subject?

市场营销 fascinates me because something is always changing.  例如, a buyer needs 和 wants change, new technology allows for the creation of new products 和 services, 和 the competitive environment changes rapidly.  市场营销 is also highly competitive 和 that fits me pretty well.
 

What is your teaching style like?

I try to vary my teaching style depending on the subject 和 the level of the students in the class.  In the senior-level courses I teach, I emphasize experiential learning heavily through live-client projects.  I have my students work with real businesses on current issues they are facing.  In my junior-level course, I try to share the enthusiasm I have for marketing with my students since we are all marketers at some level.